Wednesday, April 14, 2010

Lightboxes on iStockphoto

After two months of data collection I have finally got to the point to publish my lightboxes and some of their data. On the course of these two months I have created 14 lightboxes. When I create a lightbox I also create a reference link in each photo that is added to the lightbox. The reference link shows my favourite or best selling image from the series among whith some simple text that I hope directs the buyers inside my portfolio. Some of the series are specific to a single shoot however some of them are general so it is possible that a single photo belons to multiple series therefore it could have multiple reference links.

Here is the current list of my lightboxes:
Series namelink to iStockphotoViewsIcon
Honey biscuits
Link
9
Wheat spikes
Link
7
Isolated desserts
Link
5
Kiwi peeling
Link
3
City of Pécs, Hungary
Link
2
Chocolate cube assortments
Link
2
City of Miskolc, Hungary
Link
2
Aqua desserts
Link
1
Coco biscuits
Link
1
Half cut coconut
Link
1
Easter eggs and decoration
Link
1
Christmas
Link
0
Cocorod desserts
Link
0
Bathroom decoration
Link
0

As you can see I did not receive so many views on the lightboxes, however I have observed some sales that occured around the times the number of views increased on the lightbox including the sold image. Thus I think it is very useful to publish private lightboxes with your content. My other observation is related to the generic lightboxes. My most generic lightbox currently deals with isolated desserts, however it seems like the lightbox has much less impact than the specific lightboxes. It is also interesting to see that I have barely received views on the series (called coco biscuits) that holds my most frequently sold photo at Shutterstock. I am not worried the christmas lightbox, because I think it will become more popular in the christmas season. However my other series without any views might show the lack of interest on their topics. Alternatively they might not be clicked because the images I have added as their cover images are not suitable for advertising the series.
Finally I plan to discuss all of my lightboxes in a separate blog entry, so the first column will become more active as it would lead you to the blog entry I wrote about the specific series.

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